THE OPERATOR DAILY: 07/12/04

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HEADLINES:

INFORMATION SERVICES
- CONSUMER-GENERATED REVIEWS HAVE SIGNIFICANT IMPACT ON OFFLINE PURCHASES.

INTERNET YELLOW PAGES
- YELLOWPAGES.COM ADDS VIDEO ADVERTISING CAPABILITIES.

LOCAL SEARCH
- MEDIATEL LICENSES INTELLIGENX’S DISCOVERY ENGINE.

LOCATION BASED SERVICES
- GOOGLE MAPS FOR MOBILE INTRODUCES “MY LOCATION” TECHNOLOGY.

MARKETING
- WHERE 2 GET IT LAUNCHES SEARCH LOCATOR MARKETING SOLUTION FOR NATIONAL BRANDS.

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